15/01/2007
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«Fashion Hub»,
PRÊT À PORTER PARIS® is the mythical, joyous image of 65,000 sqm of floor space bubbling with creativity, the future's life blood and today's spirit.
Here are 1,500 labels and 43,000 visitors in a fusion of styles, a fashion-arts-culture mix…a department store for buyers…the desire to acquire is on the upswing. Glamour, surprises, parties, cultural events and gourmandize on every level. The February 07 session presents the best of the markets and trends through 9 fashion and 3 accessory universes, with increasingly precise label selections, and a more comprehensible and welcoming architecture by NACO. The three new sectors launched in September, SO ETHIC, SHIBUYA and THE BOX, are in full expansion. They exemplify PRÊT À PORTER PARIS®'s role as forecaster and translator, which at its 103rd session as leader, continues to show the way, make clear and provide counsel. PRÊT À PORTER PARIS® is also the place to mix a brew of fashion and the times. The labels are organized by universes with cultural exhibitions, a Trend Forum, conferences, and an international library… Opening your eyes is our job. To better capture tomorrow. Provoke curiosity, discoveries and performance, cultivate both a dynamic economy and creation…This is the vocation of PRÊT À PORTER PARIS®.
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